Product Abstract

Over the last several years, a green power marketing industry has evolved, with companies offering green power service choices to retail customers. The reverberations of the recent California energy shortage have dampened the steady growth trend of green power markets. The Sixth National Conference on Green Power Marketing, held in Portland, Oregon, July 30 - August 1, 2001, examined the state of green power marketing in this critical period while exploring opportunities to improve on the success of green power sales in both regulated and deregulated markets.

Background

The National Conference on Green Power Marketing is held annually to examine the state of green power marketing and to explore opportunities to improve on the success of green power sales in both regulated and deregulated markets. The sixth national conference was organized by the U.S. Department of Energy, EPRI, the U.S. Environmental Protection Agency, and the Edison Electric Institute. Additionally, the following companies and organizations provided general conference sponsorship: the Center for Resource Solutions, Enron North America, E Source, Green Mountain Energy Company, and PacifiCorp Power Marketing.

Objective

To examine the state of green power marketing and explore opportunities to improve on the success of green power sales in both regulated and deregulated markets

Approach

Conference sponsors held the Sixth National Conference on Green Power Marketing in Portland, Oregon, July 30 - August 1, 2001. Presenters reviewed recent experience in green power markets, including the effects of the California energy crisis, and discussed a range of green power marketing issues, including pricing, certificate trading, ways of building demand, and selling strategies.

EPRI Perspective

EPRI fosters and participates in conferences such as this one to facilitate the advancement of green power technologies in both regulated and deregulated marketplaces. The National Green Power Marketing Conferences have provided a key forum for shaping effective, innovative strategies that accelerate the development of a green power customer base and the associated technology infrastructure. Previous National Green Power Conferences are documented in EPRI reports TR-109179, TR-112315, TR-114878, and 1004649.