The electricity industry must maintain reliable and affordable service for customers in the face of growing power demands. Efficiency is a resource that can help address this challenge by reducing the need to generate new electricity and instead use power that is already available.
Research can facilitate a market for efficiency by assessing, testing, and demonstrating new technologies to accelerate their adoption into utility programs. Understanding the impact of electric vehicles in the market as well as customers’ desires and electricity use patterns can also successfully support greater adoption of efficient technologies. With an increase in utilities’ knowledge about the behaviors of their customers and how they use and value electricity, a new age of efficient residential energy use can be achieved.